Your company’s credibility offline is solid. So, matching that same level of credibility online is just as essential. Link building is an important strategic tool in building up your company’s credibility in cyberspace.
Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results, as the search engines (as a general rule) look more favorably on sites with these means of web site connections
Links connect your web site to the rest of the world and thereby produce a pathway for the rest of the world to come to you. This pathway should be a clear and direct route enticing your customers and potential customers to follow eventually (as directly as possible) to your check-out page. Links and backlinks are key, not only to the operations of your website, they build your credibility in your placement in the cyber community.
In the world of web development, there are five main types of links — Editorial, Resource, Forum Signature, Reciprocal and Acquired. Editorial links are those attracted due to the high-quality content of the web site. As such, the web site owner does not need to ask for them, as they are exchanged among other web site owners. Resource links, simply are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link. The popularity, as well as relevancy of these links, serves as a very significant factor in the search engines’ ratings. Forum Signature links are used to build backlinks to a website and thus building that site’s credibility. Reciprocal links are mutual links between two websites. This is no longer considered a viable SEO technique, since Google no longer gives credibility with these types of links. Acquired links are also known as “organically obtained links.” Examples of these include link advertisements, paid linking, article distribution, directory links and comments on forums, blogs and other interactive forms of social media. They tend to be more immediately and directly content-relevant, which increases their favorability with search engines such as Google.
As the old saying goes, “You can catch more flies with honey than you can with vinegar.” The quality, as well as the right quantity of links from the right sites, can bring in all the “flies” you seek. Links can build your credibility among search engines, as well as within your industry. We at New Wave believe in using a “white-hat” method of link building (avoiding any penalties levied by Google or other search engines) and can build the links you need for just the right traffic that will maximize your potential customers.